The world of coffee has gone a bit mad, with brands advertising their products in absurdly pretentious ways. McDonald's, on the other hand, is all about simplicity, quality and a fair price.












The Saver Menu is one of the most iconic brands within McDonald's, a great value that never disappoints.
We came up with a year-round social campaign that highlights the great taste of items on the Saver Menu as well as their reasonable cost.















