Food delivery customers often complain about food delivered being cold.
With over 60% of Deliveroo's fleet being bicycles, we came up with a way to positively differentiate it from UberEATS and Just Eat:
To equip bikes with cycling electricity generators that transform kinetic energy into electricity heating the delivery box and keeping food hot.
Deliveroo put hotbox to test in Arctic. Deliveroo sets out to deliver a warm,
home–cooked meal to the explorers of one of the harshest environments on the Earth, the Arctic.
Bus shelters heated by pedalling:
Interactive ads on exercise bikes:
Billboard that steams: