The brief was to make the National Domestic Abuse Helpline number as big and memorable as possible.
To give the National Domestic Abuse Helpline number the awareness it deserves, we’ll collaborate with those that have a massive audience (football is followed by 33% of the female population): Premier League clubs.
Squad numbers are an integral attribute of football and fans know players’ numbers by heart. On the 7th of March we’ll catch fans all across the country off guard by changing squad numbers of every Premier League team. Starting 11 players will give up their numbers to form a number that matters more. So that once lined up they would make up The National Domestic Abuse Helpline number.
We open on a massive fruit and veg plastic bag hovering in the aisle.
Suddenly a Tesco colleague flies into the frame and tackles the bag.
We’ll create a platform game for Facebook in which a player can control a Tesco colleague tackling wasteful plastic.
The character will be running down the store aisle tackling excess packaging on its way and dodging customers with trolleys.