We were briefed to find a way for Burger King to enter the gaming world.
When you're dying for a burger you're likely to die while playing online as the game can’t be paused. Now you don’t have to.
On the International Gamers’ Day, Burger King will save lives of Call of Duty players. We’ll partner up with Deliveroo and turn a BK order number into a code for the Dome Shield: a tactical equipment that protects a player from getting killed.
So when the delivery arrives, the shield can be activated via a button combination. Allowing gamers to enjoy their Whopper without dying.
A complimentary pair of Whopper-shaped thumb grips will be added to the order too. Thumb grips offer a better grip, improve accuracy and stop analog sticks from wearing out. In other words, they give gamers an edge.