Since McDonald's launched in the UK in the mid '70s, the world has changed a great deal.

But the iconic McDonald's products have stood the test of time.

Instagram story:
We open on a massive fruit and veg plastic bag hovering in the aisle.
Suddenly a Tesco colleague flies into the frame and tackles the bag.
Tesco Tackle:
We’ll create a platform game for Facebook in which a player can control a Tesco colleague tackling wasteful plastic.
The character will be running down the store aisle tackling excess packaging on its way and dodging customers with trolleys.  / +44 7 808 510 371