The world of coffee has gone a bit mad, with brands advertising their products in absurdly pretentious ways. McDonald's, on the other hand, is all about simplicity, quality and a fair price. 

We were given the task to adapt the TVC to the digital world with a social campaign.

Credits
Art director: James Millers
Copywriter: Andrew Long
Credits
Art director: James Millers
Copywriter: Andrew Long

The Saver Menu is one of the most iconic brands within McDonald's, a great value that never disappoints.

 

We came up with a year-round social campaign that highlights the great taste of items on the Saver Menu as well as their reasonable cost. 

cesarandpjotr@gmail.com  / +44 7 808 510 371